BUSINESS ECONOMICS
Unit 1
Definition, Nature of Economics as an art or Science
Scope & Limitation of Economics
Relevance of Economics in Business Management
Nature and Scope of Managerial Economics
Managerial Economics relationship with other subjects
Unit 2
Meaning of Demand, Demand theory and objectives
Demand analysis, Demand schedule
Demand Curve and Nature of Curves
Laws of Demand, Elasticity of Demand & Types
Laws of Demand Elasticity of Demand Measurement
Indifference curves analysis Consumer Equilibrium
Consumer Surplus: Price, Income and substitution effect
Unit 3
Market Analysis: Nature of market
Types of markets and their characteristics
Pricing under different market structures: Perfect Monopoly
Pricing under different market structures: Oligopoly
Pricing under different market structures: Monopolistic completion
Price discrimination under monopoly competition
Unit 4
Factor pricing v/s Product pricing
National income Concept and Measurement
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